Google has become one of the most popular sites to search for answers right on the internet. We also know of other search engine sites such as Yahoo and Bing but currently it is safe to say that Google has done a great job differentiating itself in the market allowing itself to become a leading competitor. However, Bing and Yahoo have joined together and now have a advertising partnership. Google is now looking into other opportunities to stay competitive in the market.
Looking into the article that has been supplied to us from our course instructor, Google is planning to launch at first an "experimental" broadband among many different cities throughout the country. These cities will also be different in size anywhere from 50,000 to 500,000 people per city. They have been waiting for the right opportunity to advertise and announce their next step in the market. It is imperative that Google acts on this need since the future will be seeking a better broadband. In other words Google would be supplying these cities with a broad range of access to the internet. This company understands the importance of innovation and want to make a difference in this area.
Their goal is to show customers that the promise of what high-speed internet has to offer. In the future they do not want to be providing internet for an extended period of time. However, if they can show their customers what it is like with successful internet access it will only be another benefit for the company. The outcome of this project could also be largely affected by the cities that Google chooses to serve, they need to do their research upon choosing.
I wanted to discuss some reasons as to why Google has become so successful. As mentioned above it has been the leading search engine provider but it took time for them to start earning money. Google gets the majority of their sales from providing ads throughout peoples use of Google. These ads are tailored to the users interests, for example if someone has been researching nutrition and healthy foods to eat, Google can recognize this and provide ads on healthy lifestyles. This is how the users are more likely to click on the links provided by tailoring them to their needs and interests.
One of the main attractions to Google is Google Plus. It is similar to having Google, Facebook, and Twitter all together. You can create circles of friends and family and submits posts for only certain viewers to see. Not to mention you can "hang out" with friends by using your laptop and a webcam. This is very convenient for many different age groups to take advantage of.
Something that I have been using quite often this semester is Google Docs, it is a great tool especially for business firms and students. You can upload a document right from your computer and others in your group of whom you choose to share it with can edit it right there and then through the internet. It also saves immediately so you never have to worry about losing your work. For example, a class I am taking this semester required us to adjust to Google Docs and I had never used it before. It is a great tool and I would recommend it to anyone.
Overall, Google is a leader in the market and supplies its users with one of the best search engines available with the quickest times and best results. They are planning to stay innovative and experiment with the idea of supplying broaband among several cities to have them experience the use of a promising internet connection. With this experiment it can only help Google in the long run as long as they do their research and choose cities that can provide them valuable information with their next big thing.
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